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SEM & Lead Generation Specialist

  • Profile: - SEM & Lead Generation Specialist
  • Experience Required: - 2 to 3 Years
  • No. of Vacancies: - 1
  • Location: Gurgaon

 

Duties and Responsibilities :

  • Execute tests٫ collect and analyze data٫ identify trends and insights.
  • Achieve maximum ROI in paid search campaigns using analysis of data.
  • Track٫ report٫ and analyze website analytics.
  • Track٫ report٫ and analyze PPC initiatives and campaigns.
  • Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Continually expand and optimize paid keyword discovery.
  • Research and analyze competitor advertising links

 

Major Duties :

Content Writing

  • Create original content after doing competitor analysis.
  • Ideate & develop advertisement copy for social, blogs, LinkedIn campaigns, branding collaterals & landing pages.
  • Develop long format content for blogs, articles, product descriptions, social media, and the company website.
  • Post timely content on social media and website.
  • Develop a good network over social media.
  • Utilize graphics editing and media creation programs to develop prototypes and storyboards.

 

PPC Campaign
As per Need: Adwords,FB, LinkedIn, content marketing, webinar campaign setup, lead generation etc

  • Set up and manage PPC/CPC/CPL – LinkedIn.
  • Maintain and monitor budget, adjust bids, impression share and other important account metrics to gain better ROI.
  • Collect and analyze data, research competitors and identify trends.

 

Must-Have Skills

  • Experience to work with B2B businesses
  • Lead Generation
  • Customer knowledge
  • Problem-Solving
  • Market Research
  • Data Analysis
  • Campaign setup

 

Certifications

  • Lead Generation (Preferred)SEM marketing (Preferred)Google Ads (Preferred)PPC (Preferred)

 

General Expectations

  • Previous experience in marketing Campaign Management.
  • Experience working in a project-based environment with an emphasis on meeting deadlines.
  • Comprehensive understanding of webinar processes.
  • Inspire creative thinking, present new content ideas, and proactively solve problems.
  • Be a strong self-starter and capable of working independently.
  • Excellent time management, work ethic.

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