Perfetti Van Melle India Pvt. Ltd., a global confectionery leader known for brands like Alpenliebe, Mentos, and Center Fresh, sought a strategic solution to improve the efficiency and competitiveness of its procurement processes. Managing a complex supply chain with varied procurement needs-ranging from packaging material to industrial MRO items-required a digital, agile, and cost-effective platform. C1 India partnered with Perfetti Van Melle to implement a customized auction-led sourcing model that delivered measurable savings and streamlined vendor participation.