Digital Marketing Executive

Job Description :

We are seeking an experienced Digital Marketing Executive.
Ability to plan, execute, and optimize SEO and content writing projects.
Having better knowledge in the promotion of products and services through digital channels is an increasingly useful procedure for companies such as ours due to its great potential.
Content writing and SEO knowledge are the most important skills for the ideal candidate.
Candidate should be well-versed in the concepts surrounding digital marketing.
Knowledge about how the Internet can become a strong asset to securing growing revenue.
Candidate should be able to reinforce our marketing campaign with great ideas, With the keen sense of technology and intuitiveness.

Major Duties :-

Content Writing

Create original content after doing competitor analysis
Ideate & develop advertisement copy for social, blogs, LinkedIn campaigns, branding collaterals & landing pages
Develop long format content for blogs, articles, product descriptions, social media, and the company website
Post timely content on social media and website
Develop a good network over social media
Utilize graphics editing and media creation programs to develop prototypes and storyboards

SEO & Analytics

Analyse keywords and SEO techniques used by competitors
Conduct keyword research and use SEO best practices to increase traffic to the company website
Perform on-page analysis, find areas of improvement, and make recommendations
Developing link building strategies
Manage search console to monitor Google search results
6. Website tracking using the Digital Analytics tools - Google Analytics, hot jar analysis.

PPC Campaign

As per Need: Adwords,FB, LinkedIn etc
Set up and manage PPC/CPC/CPL – LinkedIn
Maintain and monitor budget, adjust bids, impression share and other important account metrics to gain better ROI
Collect and analyze data, research competitors and identify trends
Google Analytics

Market Research

Key Skills :